Inbound marketing is a new marketing approach searching for the fastest way to convert 1 interaction to 1 sale. This new formula of marketing adopts strategies to lead people to follow your brand rather than displaying advertisement that make them “skip the ad”. People will always be intrigued by your brand with use of continuous and interesting content. People are frequently bombarded with different products and services on social media. In this medium, formula for success is “high-quality content”. With good content and lower advertisement budget, you can interact with more social media users and make them excited about your products/services.
Ask yourself: “Would you follow a detergent brand on social media?” – What would it take to make crowds follow a brand with a boring product.
You want to attract the right type of people that will most likely become leads that convert to sales and finally, become your loyal customers. But why would anybody follow your brand on social media? Answer is via well-executed “Data driven Digital Communication Strategy”. This is why we design high-quality, trendy and creative concepts that intrigue your target audience and create lasting relationships.
What makes people follow a brand in social media aside from wanting to keep up with sales, discounts and other monetary incentives?
Instagram, WhatsApp, Facebook, LinkedIn, Google Business, Gmail, Snapchat etc. all have different dynamics and goals. We are not only creating high quality content that engages your followers to turn them into voluntary brand advocates but also carefully analyze your business and goals to find you the optimal channels to interact with your target audience.